Fireblocks

Supporting the new sub-brand for the educational platform and creating brand visual assets

Overview

Fireblocks is a blockchain security service provider that empowers thousands of financial institutions to manage treasury operations and safeguard digital assets during transit. Studio Simpatico has been collaborating with Fireblocks since its inception, offering services such as visual identity development, web development, and ongoing visual support.

Tools

Sketch / Figma / Illustrator / InVision / After Effect

Skills

Wireframes / Visual Design / Branding / Quality Assurance / Usability Testing

Teams

UI / UX Designer Me
UX Lead Tamara Olson
Design Director Bruce Viemeister

Duration

1 year

01 Brand Support

Collaterals

Visual Treatments

More than a triangle
Our visual elements, inspired by the triangle concept in our trademark, form the basis for our visual marketing guidelines and templates. They enable the Fireblocks marketing team to communicate effectively across digital and print formats, using various color and shape combinations.

02 Marketing Support

Global outreach

Achievement

On an even larger scale
In 2022, the cryptocurrency industry saw remarkable growth. Studio Simpatico supported our clients with large-scale digital and print promotions, including the Nasdaq Tower Series E announcement, Miami Airport ads, and boat ads, all of which contributed to their significant success.

03 Web Support

101 crypto learning platform

Sub-brand

Leveraging Fireblocks visual language and brand guidelines, we're creating modules, landing pages, and digital assets to support Fireblocks, including their sub-brand, Fireblocks Academy, which educates clients and non-clients about cryptocurrency and entry into the crypto realm.