Henry Luce Foundation

Digital rebrand and editorial website redesign for a foundation supporting knowledge, culture, and cross-cultural understanding.

Bringing a more contemporary expression to a legacy foundation

A refreshed visual identity and redesigned website, creating a more contemporary and cohesive system across digital, social, presentations, and print.

Tools

Figma / Illustrator / Photoshop

Methods

Visual Design / Brand Reposition / Quality Assurance / Usability Testing

Teams

Visual Designer Me
UX Lead Phebe Pierson

Duration

3 months

View Live Site

https://hluce.org/

02 Visual Identity

Modernizing the brand through type and color

03 Extension

Bringing editorial design to the web