Brand Identity | Web Design | Packaging
Campaign strategy for Petco Foundation to bring up people’s awareness of adopting older pets from adoption services.
The purpose of this campaign is to partner with Petco foundation, the organization created to focus on animals welfare. By creating a set of visual voice and visual tone, it could bring up people’s awareness in this issue.
With the choice of using illustration as the main visuals, I would love noticing pets’ appearance and age after. In this way, I would love to show that animals sometimes looks no difference with their ages, and they are always loving in different stage of their life.