Campaign- Senior Pets

Brand Identity | Web Design | Packaging

Campaign strategy for Petco Foundation to bring up people’s awareness of adopting older pets from adoption services. 

Background

Statistic shows while younger pets has 60% adopting rate, senior pets adoption rate is only 25%.

The purpose of this campaign is to partner with Petco foundation, the organization created to focus on animals welfare. By creating a set of visual voice and visual tone, it could bring up people’s awareness in this issue.

With the choice of using illustration as the main visuals, I would love noticing pets’ appearance and age after. In this way, I would love to show that animals sometimes looks no difference with their ages, and they are always loving in different stage of their life.